Where the emphasis in the Strategic Review is more external and at a higher-level, the Strategic Bootcamp is more focused on tactics and processes in pursuit of your strategy. These days marketing, sales and operations is a single process: demand generation, lead generation, opportunity identification, account and transaction management through to product or service delivery, credit control, post service contact, customer retention, repeat business and renewals, are all part of one complete cycle. The Strategic Bootcamp is a one-day or two-day facilitated event for your senior executives, focused around giving your sales goals clarity of objective and methodology.
Plenty of suppliers will try to sell you part of the solution such as a new website, CRM system or sales training but these have limited value on their own as often they will only move the bottle-neck and will be defined without adequate understanding of the role each is to play in the whole. The approach at Adman helps your senior management team understand how all the activities inter-relate and how it aids communication and understanding between departments. It also develops the appreciation of how all customer ‘touch points’ are opportunities to reinforce your brand values and how aligning your data management, processes and systems can enhance productivity and customer experience.