Public Relations and Communications
‘Advertising is you saying nice things about yourself. Public Relations (PR) is other people saying nice things about you.’ Of course it’s a dramatic simplification but it does make a powerful point that PR is often paid insufficient attention by many medium-sized companies. It is far more than an occasional Press Release to the trade press. A well placed article, useful content on a website, thought leader pieces are all excellent ways to influence perceptions and awareness of your company, enhance your brand and retain and attract new customers.
With the rise of digital media there are now unprecedented ways to communicate with your existing and potential customers. At Adman, we can help create new ideas for events and activities to enhance your profile in the market, create suitable content and messages and to work with the media and digital distribution channels to increase your reach and heighten perception of your company and its offerings.