Marketing, Branding and Design

Marketing, Branding and Design

Every communication or touch point between your company and the outside world is an opportunity to enhance your business – it’s what known as ‘earned media’ which is defined as everything in the media mix that’s not advertising. Forrester defines earned media as “a message about a company passed between consumers as a result of an experience with the brand.” We see business as a single process from demand generation to lead generation through to transaction and post-transaction relationship. Every stage in the flow is a ‘touch point’ with your audience and an opportunity to reinforce your superiority over the competition and to build a relationship with your potential customer.

Your Marketing, Branding and Design will convey messages about the company whether you want them to or not. At Adman, we believe every stage is an opportunity to tailor the message, reinforce your brand, enhance the customer relationship and gather and exchange information. It is vital that these activities are all congruent with your strategic goals and values, so that they become self-reinforcing rather than conflicting. Working with Adman’s professionals will ensure that you optimize your marketing in support of your strategic goals at every opportunity.