Although it is sometimes appropriate to use external partners to deliver some of your marketing strategy, it is important to build capability in-house over the medium to long term. Marketing will play a key role in developing strategy and tactical goals. In the long run, no one will understand your business and appreciate your long term priorities better than your own staff. Enabling them to play a full role in the design, development and execution of your marketing strategy is vital to building and maintaining competitive advantage.
At Adman, we believe that in this era of the rapid development of digital technologies, every touch with a customer or potential customer will reinforce your brand image, whether good or bad. If you are not using it as a source of competitive advantage then you are missing an opportunity. We can help your marketing team by training them in the latest technologies, improving their website or campaign communications to maximize returns and to monitor and measure the success of their campaigns as well as understanding the role of marketing in the modern sales process.